WORDPRESS ESSENTIALS + WORDPRESS OPTIMIZED PERMALINKS + URLs SETUP
Post by Josefer Beharle, last modified August 2, 2018
One of the quickest and simplest things you can do to help boost SEO is to create custom URLs—and the good news is that even those with the most basic grasp of Wordpress can do it, just follow these easy steps!
When you publish a post in Wordpress it automatically creates a permalink for that post—each and ever post has its own unique permalink, which is also referred to as the URL. The Wordpress permalink/URL default setting includes the name of the blog/website, along with the date and the title of the post, and will usually look something like this:
This is very easy to edit an change under Wordpress, but as everything with this Content Management System (CMS), you only need to memorize where to click. So to edit this area and changing the Permalink so we can have a better SEO performing structure, you need to
Go to: Wordpress Admin Area
By default you can find the Wordpress Admin area at the following URLs yoursite.com/wp-admin or yoursite.com/login.
Go to: Settings >> Permalinks
As a first option we see the "Plain Permalink", not recommended at all on SEO terms. Because this is a numerical structure which doesn't say anything new to search engines:
Then we have the "Month and Name Permalink" option, same as the "Day and Name", they are too long, and the date is really not relevant for including it on all our post or pages URLs, so also is a don't as the "Numeric Permalink" option witch is just a variation of the "Plain Permalink" one:
Then we have the two options I recommend to explore, if your a beginner and for this post I will be using the "Post Name Permalink" option, I will do a post about the "Custom Permalink" option later.
Go ahead and Select the "Post Name" permalink option.
Don't forget to click the "Save Changes" button.
Go and write youre first post, because we are going to still need to manually adjust our titles so we can have the best URL we can get. So for that:
Go to Posts >> Add New
Write your Headline or Main Title:
Save your Post and notice how Wordpress made as the URL for this post the same as your title, It's a huge URL! That doesn't work either. you can't even look at it completely!
By no meaning we want a URL like this one, what we need is to be as shorter as we can, and also we need to include the words of the main idea of our post which is also known as "Focus Keyword".
Now we are going to edit our "FINAL URL" so it looks something like this:
Something that can be human read and relevant for knowing what our post is about.
Go ahead and click "Ok"
Don't forget to do the same with every post you publish on under your Wordpress Install. Simple as that!, yes you can! And such a huge improvement!, congratulations!.
Now enjoy, but there are many more little things to take care.
And wait for my next post! where I will be writing about many more Wordpress Essentials, Must Have and Must Do tips and tricks in order to have an optimized site that performs better on a permanent and sustainable basis.
Hey, feel free to reach me out for any questions or suggestions by clicking here
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